Lesson 12

This week Action Hero, Erick Slabaugh, said a many great things that are perfect for new and old entrepreneurs.  I believe the most important lesson that we can all take from his interview about being an entrepreneur is that we need to focus on our core business only! So many times us as entrepreneurs get side tracked by the new and flashy options, improvements or add-ons that we forget what we are doing and why.  If we always focus on our core and ask ourselves if what we are doing will significantly improve our business then yes we can pursue that option, otherwise we leave it alone.

This week for our $100 Challenge we are asked to make a power point presentation of our business.  This has led me to reflex a lot on how my small business achieves its $100 sales.  At first my business plan was an elaborate, massive website and tracking system.  I was going to create three profiles and adds on website, Facebook, Craigslist and Etsy; then I was going to have Google Analytics track the Search Engine Optimization Tracking (SEOT) so I can see where my customers were coming in from and how they were leaving and if they were buying. It was a great idea, but I was too smart for this project.  My calligraphy artist took over the marketing part and just put a post and page on Facebook (not being on Facebook I didn’t even know how to do this) and sold over $100 within an hour. My lesson I learned from this experience is not to make a small and simple task a hard and difficult one.